It is reported that the "Glory of the Forbidden City" engraving laser projection show was created by Beijing Nioni Culture and Creative Co., Ltd., which has 15 years of experience in architectural projection technology and is a group of artists in the field of engraving laser projection. one. In the 2016 World* Engraving Laser Projection Competition, he won several jury selection awards, People's Choice Award, Design Grand Prix Silver Award and many other awards. All the artistic elements are inspired by the Forbidden City collection, deconstructing traditional cultural elements with digital image creativity, and interpreting the Mid-Autumn Festival in a way that young people love. The reunion story of the Forbidden City in the past 600 years was told in the noon of the Forbidden City.
This kind of laser projection show is not uncommon in China, and even in the opening of some real estate projects will be staged. However, if digital technology does not have cultural heritage, technology will be pale and tasteless. The profound understanding and expression of traditional culture will bring digital light and shadow technology to a new vitality! For the right grasp and integration of "technical display technology" and "cultural expression", "Glory of the Forbidden City" gives a beautiful Model.
Stereo light carving
Engraving laser projection, also known as stereoscopic light engraving, is a new type of projection technology that projects objects into images on the display surface. Engraving laser projection has long been used in advertising, because its unique audiovisual effects have gradually been widely used by artists and designers in their own works. This new way of interacting can create visual illusions or give viewers a sense of audio and video, greatly enriching the viewing experience.
Engraving laser projection technology frequently appears in the performances of whispering creators, creating a dazzling visual spectacle. Artists can also display their work on any object, producing the effect that “everything is canvas, everything can be cast”. Disneyland Cinderella Castle and Disneyland Forever are examples of the application of engraved laser projection shows, which perfectly present the fantasy scenes in the movie.
So why do you call this Forbidden City light show a model? First of all, it is a challenging attempt to locate the "canvas" in the Forbidden City. As China's valuable traditional culture, the choice of the Forbidden City itself is a high degree of confidence in its mature technology.
Secondly, the technology has a good effect. The colorful and clear details, rather than the simple light column projection, is one of the rich and delicate color levels in all the existing laser projection projections in China.
Throughout the past, the engraving laser projection show, most of which emphasizes the form, pursues dazzling effects, and the elements such as geometric figures and flowers are rich but have no meaning. It is difficult to achieve both technology and art by relying on technical saga, not to mention adding cultural connotations to the projection.
With the unique insights into Chinese culture, the Glory of the Forbidden City carefully selects meaningful images and symbols from traditional cultures such as Jinlong, Xiangyun, Gongguang, and the Forbidden City architectural forms, and converts them into light and shadow forms, which will be five thousand years of China. Traditional culture is transformed into dazzling light and shadow.
This visual presentation is by no means a heap of Chinese culture, but also incorporates storytelling. The Mid-Autumn Festival, which shows the ancient, the present and the future, from the shallow waters of the dragon to the future Mid-Autumn Festival, allows the viewers to visit the Forbidden City for a 600-year reunion story.
In the traditional festivals, the ancients sang poems and made a toast to invite the moon, and to recite a hundred poems. In addition to eating, drinking, and drinking, modern people are bound to need a new way to open the festival. Today, the combination of technology and traditional culture also allows us to communicate and meet with the ancients.
The representative symbols extracted from the history and culture are condensed with the designer's ingenuity every second.
The dragon that breaks out of the wall is different from the dragon we used to be, but the whole body is golden.
The dragon is a symbol of power and honor in Chinese traditional culture and a symbol of luck and success. For thousands of years, Chinese children have pinned countless good wishes on it. The dragon represents auspiciousness, justice, prosperity and strength.
In the autumn season, Dangui is fragrant. Osmanthus is one of the top ten traditional flowers in China and has been a symbol of beauty since ancient times. It is elegant and clean, and the fragrance is overflowing. It is called "Xianyou", and the sweet-scented osmanthus is also called "Xianshu" and "Flower in the Moon".
The palace lantern is one of the traditional handicrafts with Chinese characteristics. It began in the Eastern Han Dynasty and flourished in the Sui and Tang Dynasties. It has strong local characteristics and is famous for its graceful and full of court style. The contents of the screens of various paintings are mostly Fengfeng Chengxiang, Fushou Yannian, and good luck.
Rabbit is a local traditional handicraft in Beijing. It belongs to the children's toys in the Mid-Autumn Festival. According to the saying that there is a jade rabbit in the moon palace, the jade rabbit is further artistic and personalized, and the mud is used to shape the rabbits in various forms. It is also a meaningful symbol of the Mid-Autumn Festival.
Numerous traditional cultural and creative IPs are expected to have more artistic colleagues to display and inherit in a novel way. Traditional culture superimposed digital creative technology to create an immersive experience will surely become a value-added way in the future, infiltrating into various online and offline applications. Whether in the economic, cultural or technological fields, this attempt at the Mid-Autumn Night of the Palace Museum is worthy of admiration.
Keeping the culture of the country is not an issue, but an inevitable trend. Only by letting young people understand tradition, fall in love with traditional culture, and interpret it in a way that is close to them can traditional culture live and ignite. It is better to turn this responsibility into a true love than to let the traditional glow be our responsibility and mission.